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Requisition Number 17-0063
Post Date 9/15/2017
Title Senior Email Marketing Specialist
Department Enterprise Marketing
City Silver Spring
State MD
Description The American Nurses Association (ANA) is the premier organization representing the interests of the nation's 3.6 million registered nurses. ANA advances the nursing profession by fostering high standards of nursing practice, promoting a safe and ethical work environment, bolstering the health and wellness of nurses, and advocating on health care issues that affect nurses and the public. ANA is at the forefront of improving the quality of health care for all.

JOB SUMMARY OF THE SENIOR EMAIL MARKETING SPECIALIST:
The Senior Email Marketing Specialist is responsible for the coordination of organize-wide email communications to external customers and constituents. These responsibilities of the Senior Email Marketing Specialist include:
Management and coordination of enterprise-wide email calendar, request scheduling, analyzing daily email lists, email list and database hygiene, training users across the organization, and facilitating the completion of additional requests. The Senior Email Marketing Specialist is the primary liaison for email platform (Real Magnet) and coordinating email communications.

ESSENTIAL JOB FUNCTIONS OF THE SENIOR EMAIL MARKETING SPECIALIST
• Performs daily email message list analysis and coordinates organization email calendar to meet established standards, best practices, and legal requirements.
• Administers unsubscribe requests, suppression lists, and an organization email general inbox.
• Manages email scheduling requests, actively communicates with appropriate stakeholders regarding programs send schedules and email submission deadlines.
• Performs regular training and support for email platform users.
• Facilitates the completion of ad hoc email requests and other duties as assigned.
• Participates in organization-wide project around central data management.

MINIMUM QUALIFICATIONS REQUIRED FOR THE SENIOR EMAIL MARKETING SPECIALIST
Education:

• Bachelor’s degree in Marketing, Business Administration, or Communications.
• Preferred advanced certificate or degree in Analytics or Marketing.

Experience required for the Senior Email Marketing Specialist:
• Five plus (5+) years overall Marketing experience.
• Three plus (3+) years of the overall experience must include administering an email platform for a similar size or larger organization including governance, best practices, and process.
• Experience leading email campaigns and reviewing performance metrics.
• Experience managing emails via email platform (specifically Real Magnet is a plus)

Skills:
• Understanding of email marketing best practices and tactics.
• Strong organizational, planning, and prioritization skills.
• Attention to detail.
• Good conflict resolution skills.
• Strong analytical and problem solving skills.
• Good verbal and written communication and interpersonal skills.

ANA’s state of the art office is located in the heart of beautiful downtown Silver Spring, Maryland, just blocks from the Metro and a wide range of restaurants and shops. ANA offers competitive salaries, a flexible work schedule and great benefits that include the following and many more:
• Attractive benefit plan for Health, Dental, Vision, RX
• 3 weeks paid vacation and Christmas week off (paid)
• 9 paid holidays, birthday holiday, and 12 sick days
• Excellent matching 401K plan
• Tuition Reimbursement and Professional Development
• Flexible Spending Accounts


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