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Requisition Number 18-0094
Post Date 10/18/2018
Title Director, Corporate Communications
Department Corporate Communications
Job Category Full Time Employee
Number of Openings 1
FLSA Exempt
Tier Tier D 2
City Herndon
State VA
Description

The Director, Corporate Communications is responsible for providing vision, thought leadership, ROI-based communication strategies, media and public relations management, and execution in support of the National Student Clearinghouse enterprise and departments. Through a deep understanding of our audiences (K12, Higher Education and Workforce), the Director will lead the development and execution of communication strategies that align with the Clearinghouse’s mission, and effectively advances our strategic goals to our B2B and B2B2C targets, resulting in increased brand awareness, usage and growth. The Director works collaboratively with all departments across the Clearinghouse. Also, as a key leader in the Education Solutions division, the Director works closely with internal departments. 

Working in conjunction with key internal functions and external marketing and PR firms and consultants, the Director creates consistent brand positioning and messages; strategic and measurable communication campaigns and programs; and an integrated channel strategy leveraging the web, social media, PR, digital platforms, print and graphic media, multimedia, and events. The Director is also responsible for establishing, tracking and reporting regularly on KPIs and recommending and executing ongoing improvements to optimize performance and the end-to-end customer experience. Additionally, the Director leads the company in establishing a standardized system to measure customer satisfaction and collaborate with stakeholders enterprise wide on ways to improve customer satisfaction.

The ideal candidate must thrive in a fast-paced environment and be a strategic driver with a demonstrable track record of success who understands communication strategies for traditional, social and new media as well as how to lead and motivate a team of talented communications professionals.

The position reports to the Vice President, Education Solutions and is a member of the Senior Leadership Team.

How You Contribute:

  • Collaborate with the Vice President and Clearinghouse teams, outside agencies and other stakeholders to develop and manage strategic external communications plans, channel communications, executive communications, media relations and corporate crisis communications.
  • Be integrally involved in reputation and brand management for the organizations.
  • Work with the Vice President to manage and grow external media coverage in key national and local outlets.
  • Manage media research, outreach and interview requests.
  • Develop talking points, white papers and other materials to support media relations and issues management.
  • Develop Executive communications, speeches, and presentations.
  • Design, develop and execute proactive strategies, programs and tactics to share the Clearinghouse vision, mission, strategy and story while supporting efforts to continue the appropriate use of the corporate brand.
  • Work across the organization and externally to position the Clearinghouse as a trusted national leader in the education and workforce communities, continue to share and enhance our culture, and prepare and deliver integrated communications as appropriate.
  • Build a network with internal business customers to develop and align messages and communication strategies and support communications, working cross-functionally and acting as a key liaison on select committees where appropriate.
  • Collaborate on the development of company-wide materials including our corporate website, blogs, newsletters, corporate overview presentation, and other materials that support our business.
  • Manage external communications firms in developing strategies, plans and materials, as well as in executing initiatives and programs.

Workforce Management

  • Supervise and manage a team to meet department, division and the organization’s goals.  
  • Interview, hire, and train as needed and approved by management.
  • Provide leadership and oversight to direct reports ensuring they have the necessary direction and support to meet their day to day responsibilities and goals.
  • Monitor employee performance and conduct appraisals.
  • Reward employees using formal and informal methods.

Position may be required to perform other duties as required. These essential functions are representative of those that must be met by an employee to successfully perform the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these essential functions.

What You Bring to the Table:

 

  • Bachelor's degree and 10+ years of directly related experience, with a minimum of 5 years of strategic communications leadership. A combination of education and experience, including through military service will also be considered.
  • 5+ years of experience with:
    • Development, implementation, and management of integrated communication strategies and KPIs.
    • Leadership and management experience, including agency management.
  • Proven history of building and managing successful demand-generation and pipeline-building campaigns using marketing automation (preferably Pardot with integration to Salesforce).
  • In-depth knowledge of traditional and online advertising, media relations, inbound marketing, social media, SEO/SEM, and Google Analytics.
  • Excellent interpersonal, problem solving, communication, project and budget management, analytic, and cross-functional coordination skills as well as a strong business acumen.
  • Knowledge of the education industry highly preferred.
  • Expert level in Microsoft Office applications.
  • Must be able to provide professional samples or portfolio (writing samples, blog posts, social media posts, collateral, infographics, etc.) when requested.
  • Live within a commutable distance of Herndon, VA.

Desired:

  • Master’s degree.
  • Experience driving communication strategies within the B2B2C space.
  • Knowledge of the features/benefits of National Student Clearinghouse services.
  • Experience at education institutions or commercial entities providing education-related services.

Physical Demands:

  • Use of a computer terminal and/or laptop computer for 8 or more hours a day.
  • Use of a copy machine and telephone.
  • Frequently required to sit for 7 or more hours per day in close proximity to others in an open office environment.
  • Occasionally required to use hands and fingers to operate, handle, and reach.
  • Vision abilities include close vision and the ability to adjust focus.
  • Must be able to demonstrate freedom from color blindness.
  • Able to travel for out-of-town meetings, and events, as needed, via car, train, and airplane occasionally as necessary, approximately 10-20% in a given year.
  • NSC strives to hire, promote, and retain the best qualified individuals for our employment opportunities. Our policies are intended to provide equal employment opportunity for all employees and job applicants without regard to race, color, religion, gender, gender identity, sexual orientation, age, disability, national origin, protected veteran status, or any other status protected by law. NSC strives to have a culture that is diverse and equally welcoming to all. As a Federal contractor, NSC is subject to requirements to take affirmative action to employ and advance in employment protected Veterans and individuals with disabilities. NSC is committed to its outreach efforts and practices to promote employment and advancement of members of these groups. To read our entire policy, go to: https://studentclearinghouse.info/careers/human-resource-policies
  • PAY TRANSPARENCY POLICY NSC will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by NSC, or (c) consistent with the NSC’s legal duty to furnish information. 41 C.F.R. 60-1.35(c)
  • Please view Equal Employment Opportunity Posters provided by OFCCP here.
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